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Mats & Paws

Privacy policy

Last updated August 27, 2026

This policy explains what Mats & Paws, a product of FSW Labs LLC, collects, why, and what happens to it.

What we collect

  • Your pet's photo and details (name, the words you choose): used only to create your design and print your mat.
  • Order information (name, email, phone number, and shipping address): used to fulfill your order, send order updates, and measure whether our advertising led to a purchase. Payment details go directly to Stripe; we never see your card number.
  • Usage and advertising data: we use PostHog, Plausible, and Meta Business Tools to understand how the site is used, measure advertising, and improve the experience.
  • Browser and advertising identifiers: Meta Pixel may set cookies and record page visits, funnel steps, the type of mat selected, and whether checkout or a purchase was completed.

How your photo is handled

  • Photos are stored privately and are never shown publicly.
  • Photos are sent to our AI image providers solely to generate your design.
  • Photos from sessions that don't result in an order are deleted within 90 days.
  • Our staff can access uploads only to operate the service and resolve support issues.

Who we share data with

Only service providers that make the product work: Supabase (storage and database), Stripe (payments), our AI image providers (design generation), our email provider (order emails), and the analytics and advertising services above. For Meta purchase measurement, we normalize and hash contact and shipping details before sending them through the Conversions API. We do not send pet photos, custom wording, card details, birth dates, or gender to Meta. We do not sell personal information for money.

Your choices

You can limit cookies through your browser and manage ad preferences through Meta. Email support@matsandpaws.com to ask what we hold about you, or to have your photos and personal data deleted. We'll keep records we're legally required to retain (like order and payment records) and delete the rest.

Changes and contact

We'll update this page as the product evolves; the date above is the latest version. Questions: support@matsandpaws.com.