Caring for your mat
A little care keeps your pet looking sharp at the door for a long time. Here is what each mat likes, and what is perfectly normal.



Coir mats
Coir is a natural fiber made from coconut husks, printed with permanent, layered black ink. It is made for the front door, and it lasts longest with a little shelter.
Where to put it
- A covered front door, porch or doorstep is ideal. Keep it out of direct sun, rain and snow where you can.
- It also works just inside the front door, in a hallway or mudroom.
The first few days
- New coir sheds loose fibers. Take it outside and give it a gentle shake before you put it down.
- Shedding eases quickly once the mat is in place at your door.
Everyday cleaning
- Shake it out often, or brush it with a stiff brush, so dirt and loose fibers don’t build up.
- If it gets soaked, let it dry fully in an airy spot before it goes back down.
What’s normal
- Small variations in fiber color are natural and blend over time.
- Some fibers are thicker than others, and you may spot a few bits of husk.
- A doormat is meant to be walked on. With lots of visitors it will slowly show signs of wear.

Colorful mats
Colorful mats have a soft polyester top with a full-color print and a non-slip rubber base.
Where to put it
- Anywhere inside with a hard floor: the entryway, kitchen, hallway, bathroom, mudroom or by the back door.
- The rubber base keeps it flat and in place, so it doesn’t need a rug pad.
Cleaning
- Spot clean with a damp cloth and a little mild soap. Blot rather than scrub, so the print stays crisp.
- Shake it out or vacuum it on low suction to lift grit and pet hair.
- Skip bleach and harsh cleaners, and let it air dry flat before walking on it again.