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Mats & Paws

Caring for your mat

A little care keeps your pet looking sharp at the door for a long time. Here is what each mat likes, and what is perfectly normal.

A personalized coir doormat with a dog, a cat and a small dog
Close-up of natural coir fibers with black ink
The backing of a coir mat

Coir mats

Coir is a natural fiber made from coconut husks, printed with permanent, layered black ink. It is made for the front door, and it lasts longest with a little shelter.

Where to put it

  • A covered front door, porch or doorstep is ideal. Keep it out of direct sun, rain and snow where you can.
  • It also works just inside the front door, in a hallway or mudroom.

The first few days

  • New coir sheds loose fibers. Take it outside and give it a gentle shake before you put it down.
  • Shedding eases quickly once the mat is in place at your door.

Everyday cleaning

  • Shake it out often, or brush it with a stiff brush, so dirt and loose fibers don’t build up.
  • If it gets soaked, let it dry fully in an airy spot before it goes back down.

What’s normal

  • Small variations in fiber color are natural and blend over time.
  • Some fibers are thicker than others, and you may spot a few bits of husk.
  • A doormat is meant to be walked on. With lots of visitors it will slowly show signs of wear.
A colorful pet mat in an entryway

Colorful mats

Colorful mats have a soft polyester top with a full-color print and a non-slip rubber base.

Where to put it

  • Anywhere inside with a hard floor: the entryway, kitchen, hallway, bathroom, mudroom or by the back door.
  • The rubber base keeps it flat and in place, so it doesn’t need a rug pad.

Cleaning

  • Spot clean with a damp cloth and a little mild soap. Blot rather than scrub, so the print stays crisp.
  • Shake it out or vacuum it on low suction to lift grit and pet hair.
  • Skip bleach and harsh cleaners, and let it air dry flat before walking on it again.